Peyi Zend jwèt mache analiz complète
Soti nan Jwèt Green Forest&Kado co, Ltd
Mache jwèt Endyen k ap grandi byen vit kounye a atire atansyon mondyal la. Konsiltan komès Ameriken Klosters Trading Corporation dènyèman te pibliye yon sondaj rechèch pou ba nou plis enfòmasyon detaye. Ki gwosè mache jwèt Endyen an? Tout kalite jwèt, respektivman, Konbyen? Kouman se distribisyon an nan chanèl distribisyon? Atik sa a pral sèvi ak done yo pou ou reponn.
Kondisyon nasyonal konplèks
Lend se adjasan ak Lachin, ak devlopman ekonomik rapid ak gwo to kwasans popilasyon an. Tè li yo nan 2.98 milyon mèt kare, popilasyon plis pase 1.3 milya dola, nan ki popilasyon an ki poko gen laj 14 se pi gwo pwopòsyon nan popilasyon an. Genyen 29 eta yo, 6 teritwa federal yo ak kapital nasyonal Delhi, lang ofisyèl yo se Hindi ak angle. An plis, gen plis pase 120 diferan lang lokal yo, pwononsyasyon sa yo nan lang lokal yo, òtograf, sistèm gramè a konplètman diferan, sa ki lakòz echanj diferan pati nan peyi a, espesyalman ant koule moun òdinè ak kominikasyon se relativman difisil, se konsa angle a Degre depandans trè wo.
An menm tan, Lend se toujou yon peyi relijye relijye, relijyon prèske inivèsèl. Pami yo, Endouyis te konte pou 80%, Islamis 15%, Kretyen 2%, Sikhs 2%. Chak relijyon gen pwòp kòd konduit li ak tabou. Kwayans relijye pèp la pral lajman afekte kalite lavant lokal pwodwi ak anbalaj.
Lend se yon fenomèn koripsyon, peyi biwokratik ki pi grav yo, atravè ofisyèl Endyen an fè pèmi bagay sa yo anjeneral bezwen pase anpil tan. Se poutèt sa, konpayi lòt bò dlo yo nan lòd yo opere san pwoblèm nan peyi Zend, gen yon patnè lokal ki trè enpòtan.
80 PCS Brich an bwa jwèt jwèt ansanm
Diferans iben ak riral yo
Akoz divizyon grav nan klas Endyen an, limit yo nan zòn iben ak riral yo trè evidan. Lend genyen 79 gwo vil yo, kontablite pou 34% nan zòn total la, kontablite pou 40% nan popilasyon total la, yon total de 99 milyon kay, GDP te konte pou 85% nan peyi a.
Se poutèt sa, the Indian toy market is also bounded by urban and rural areas, divided into two parts. The city toy retail market is valued at Rs. 27.5 milya dola (about 2.8 billion yuan), mainly relying on 4,500 retail stores, accounting for about 85% of all urban toy retail sales, and the remaining 15% for online sales. While the rural toy market valuation of 53.5 billion rupees, by thousands of self-employed shops, temple, rural market and other contributions. And these rural sales of many of the toys are not mass production, but the small workshop produced hand.
Patent protection is weak
Patent and trademark protection has little effect in India. India has been ranked for almost five years in the “American Chamber of Commerce IP Index Report”. In the latest report of 2017, India ranked 43 in all 45 countries. The report from the patent, trademark, copyright, trade secrets, implementation and international treaties and other aspects of evaluation, out of 35 points, India only 8.75 points, ranking third. The last two were Venezuela (6.88) and Pakistan (8.37) respektivman. In contrast, the US score 32.62, the British score 32.39, the gap is huge. It is not difficult to understand why a variety of cottage products, especially cottage toys can be seen everywhere in India.
Indian toy industry profile illustration
According to a research conducted by US trade consultancy Klosters Trading Corporation, the key data for the Indian market in 2016 can be summarized in four charts.
India market share of various types of toys
The Indian market is the main toy company and market share
India’s major electricity business accounted for
India’s various types of entities retailer market share
Funskool come out on top
From the chart we can see that the Indian toy market in the rural areas is relatively fragmented, and in the city’s high-end market, was Funskool this large dealer accounted for the bulk. It has acquired exclusive rights such as Warner Bros., Lego, Hasbro, Dorothy, Jump Frog, Sibo, Wrath Puzzle, Cologne, Aixi Mo, Tu Erle and many other multinational brands.
Taking into account the complexity of the Indian market, in order to let the brand peace of mind, Funskool in India, the laying of the channel to do a lot of work. According to John Music, CEO of Funskool, “We have an independent sales and marketing network, with 85 full-time staff members who regularly advertise advertisements on television, paper media and new media.” An plis, Ranipet (about 100 km from the Bengal Bay on the east coast of India) and Goa in the West Bank of India, with 17 logistics warehouses, serving about 4,500 retail outlets nationwide , The larger retail outlets directly to the company management, and the smaller by the company’s business network dealers responsible for the current Funskool has started operating their own Funskool toy store, sales company agent products.This operation is very successful, To March this year, has been successfully operating 20.
Funskool toy store located in big shopping mall
Toy Rush City strong presence
John Baby, who is the CEO of India’s highest toy market, is optimistic about its long-term market potential, but he also points out: “The biggest challenge for the Indian toy market is that consumer awareness is not strong, but now we are pleased Found that brand awareness has been sprouting in some parents.
But for now, the Indian market capacity is still small, department stores in the toy shelf area is also very small, because the rent is high, the return and expenditure is not proportional. An menm tan, consumers are still very sensitive to the price (more accurately, is sensitive to the value of the product), so unknown brands to sell high prices in India, extremely difficult. Big Bazar is India’s largest supermarket chain, with more than 200 stores nationwide, but the flagship product is a self-owned non-branded imports and low-priced products. And India is currently the only large toy franchise stores only Hamrell, small brands want to keep the shelf space is not easy. In addition to Funskool and other companies such as Mattel, the rest are small retailers, only a small part of the strength of the product to the whole of India to promote. Se poutèt sa, India’s toy retail business or small self-employed. Electric business in India developed very fast, but currently only the entire toy market, about 12% pou 15% of the share.
The good news is that the current Indian toy market is growing. To be sure, in the next decade, the Indian toy market capacity will be double-digit annual growth rate. This potential has attracted the international toy industry. India now has a total of 30 Hamlet toy store, and toy R Us also announced in the next 10 years to open 65 stores in India. It can be said that India is attracting the eyes of the world toy industry.
Three strokes into the Indian market
Taking into account the current relatively small size of Indian toys, while the problem of multiple trade barriers, access threshold high. So you want to enter the Indian toy market, the company currently has the following three kinds of relatively reliable way:
1. Work with local dealers. But the current information on the point of view, it is worth cooperation only Funskool one, the other distribution area is too limited, or is too small or financial credibility is not reliable. Taking into account Funskool in India’s strong local position, so want to cooperate with the brand must also have considerable strength.
2. To reach a direct cooperation agreement with the local leading electric business (see statistical chart), shop on the platform of the electricity business, through the cross-border electric business way into the Indian market.
3. With its own company strength, set up offices in the local, hire local sales staff and large retailers to negotiate, expand retail channels.