Дървени играчки Yunhe Град – от “промяна” да се “синтез”

фабрика за дървени играчки, дървена играчка юнхе, wooden toy factroy china

Дървени играчки Yunhe Град – от “промяна” да се “синтез”

Пейзаж Yunhe защо стената цъфти само извън стената ароматна

“Пейзажен дом, приказен свят”, Юнхе само от югозападно от Джъдзян 10 милиона население на малки окръзи, with 40 years of vigorous development of wooded toys industry, laid the leading position in the field of domestic wooden toy production. I have been in the previous toy show access to most of the wooden toy manufacturers are from the Yunhe. In this year’s Hong Kong toy fair on the Yunhe more than 100 exhibitors, take the lead. The current Yunhe wooden toys have been exported to more than 40 държави, about 40% of the world’s wooden toys in the Yunhe production, the image that you are free to buy a wooden toy, it is likely to be Yunhe made. On the other hand, in the domestic toy market, know the Yunhe the consumer is very few, world-renowned Yunhe fame, but why the door in the domestic market obscurity? With questions, I drove to the Yunhe county, and Yunhe the county toy industry associations and a number of business executives were discussed.

Is the time for the domestic market?

Toy Association Xie Secretary-General: “Yunhe more than 90% of enterprises are doing outside the single, less domestic sales, so the visibility of the domestic Yunhe not high.But the past two years, we all began to pay attention to the domestic market, on the one hand is the foreign trade The environment there is some pressure on the government to promote the expansion of domestic demand, on the other hand the domestic market in the past two years is indeed the development of faster! Domestic toy market Yunhe can not be absent

Leadry Green Forest Group Chairman Cherry: “A few years ago the domestic market is more difficult to do, many large enterprises, such as Green Forest, they do brand in the country, paid a lot of effort for the entire industry, but also for its own brand. Now the basis of the market has reached a certain level, the new brand suddenly string up is also likely to “. Green Forest’s domestic marketing director said that their wholesale brand in the domestic high-end brandHIGH FIVEAlthough the start, but the development has been ideal. Has more than ten million.

3D Китай Дървена играчка за деца Подаръци за рожден ден на възрастни Подаръци за Деня на децата Дървена играчка Направи си сам Къща за насекоми Направи си сам Занаяти за деца

Must both go back!

Through the visit, I learned thatoptimistic about the domestic market to brand the way to enter the domestic market, so that both internally and externally, which is a common starting point for many enterprises.

Cherry words, specifically for export, do not do domestic sales is always a lack of two legs must walk.

How to break through the constraints of the transition?

Although the Yunhe wooded Toys has made great achievements, but the level of development of the entire industry is still to be improved. The market situation is changing, full of opportunities are full of challenges, summed up the current industry is facing a breakthrough in the three off:

Първо, changes in the foreign trade environment, how to avoid passive in the export and keep profits.

Второ, how to ensure that the domestic trade transformation success.

трето, how to further market the domestic market bigger.

This is the three aspects of the reaction to the practice, it is the toy association Xie Secretary-General and the author talked about the problem, the past three years, Yunhe wood to play industrial output value reached 27.2 billion, but to achieve the goal of large industrial clusters, but also Many companies together to overcome a series of problems, including a product development, marketing, “short legsproblem, the second is from the OEM to the brand, as well as research and development of intellectual property infringement. The Secretary-General predicts that these issues are likely to be the focus of the industry’s next three-year action plan.

In the enterprise individual level, the respondents have a certain strategy.

Cherry: “must have their own R & D team, developed to the guests after the selection of orders, they have a certain pricing power.Otherwise, no R & D team, guests holding the sample asking price everywhere, there is no profit.

Many companies are working with professional toy R & D companies to strengthen R & D strength, “the development of two or three 30 години, through three years can be opened in the country special stores.

They are deeply touched, “imitation of people, after all, their own profits or their own development of their own development, is the first to sell a few batches, was imitated. Imitate others do not, for example, our business, With the technical staff set a good, this year to develop several, which function, for what customers are verified by the investigation.If imitate others, today to see this good to imitate this, tomorrow to see that good imitate that, no plan organization, do not.

Baotuan seeking change aspect

Yunhe wood to play the industry has 800 production enterprises, dozens of enterprises above designated size. Foreign trade development achievements of the Yunhe the changes. Now the face of domestic sales, do the brand, the enterprise has clearly realized that this is a systematic project, the need to integrate more resources, I learned that, under the guidance of the local government and the Association, the Yunhe wood play in recent years Several noteworthy phenomenonBaotuan cooperation, gathered to change.

Phenomenon 1, enterprises Baotuan cooperation, stronger enterprises. In 2009, coincides with the economic crisis, in order to cope with the shrinking of foreign trade, Yunhe several factories gathered in the development, production, sales, promotion of all aspects of cooperation, launched a family brand, in the country made a good market performance.

Phenomenon Second, the upstream and downstream industry chain gathered cooperation, research and development production and sales through-train. Such as Jin Cheng, is art, through research and development outsourcing, to achieve complementary advantages of the industrial chain. Such as home tour, through cooperation with the attractions, to achieve the rapid expansion of the market.

Phenomenon three, gathered up to start local brands, open up the domestic market. In 2012, the Yunhe toy industry association on behalf of enterprises to visit the Guangzhou, intends to set up in the central city of Yunhe wood play show center, although the final problem can not set the point of Guangzhou, but the association said it would continue to help enterprises to go out and dig The domestic market this huge potential market, open up a new way of sales.

The first Yunhe high-quality wood play business exhibition cluster is expected to settle in Hangzhou.

It is understood that the Yunhe the local government, to the Association, to the enterprise, and vigorously promote the wood to play industry transformation and upgrading, improve R & D strength, accelerate the process of branding, in particular, to strengthen the marketing capacity of enterprises to establish independent channels. Through the communication with the relevant personnel of the International Exhibition Center, it is found that Silver Sands International’s innovative platform is just enough to meet the needs of Yunhe local high-end product manufacturers togo outto set up a display center in the capital city.

Green Forest toy set up an office in Hangzhou, set up a marketing center. The current sample exhibition area of ​​200 square meters, a lot of wooden toys, изграждащи блокове, 18-инчови мебели за кукли, образователни играчки, early childhood toys, дървен велосипед за баланс, дървени влакови релси, can be seen in the sample, welcome to visit!